Top Ten SEO Techniques

Posted on December 1, 2009 by woodstock939

InternetI’m sure most online marketers have their own opinions, some even based on research, concerning the top ways to get ranked in the organic, free search, listings (SEO).  We have listed below what we have used to successfully promote and obtain the coveted top listing on the 1st page of search engine results.  These listings should not be considered to be in rank of priority or a task list in terms of importance.  These steps should be implemented in combination for a quality compounding affect.

1. Title Tag: relevant to the targeted keyword search term.

2. Header Tags: Relevant to the page title.

3. Meta Tags: Keyword relevance and organic listing content.

4. Alt/Anchor Text and Links: Must be relevant to linked Page and content.

5. Content: Relevant to keyword density, page title, and the reader.

6. Backlinks: Relevant to Linking Quality and Quantity

7. Pages: Relevant to category navigation, landing pages, and internal linking.

8. Site Map: Relevant to Search Engine Navigation.

9. Online Internet Media Channeling: Relevant to Links and Popularity.

10. Atlanta Joint Ventures: Relevant to Links, Content, Community, and Authority.

What is your SEO strategy?  Leave a comment.

Visit ReadyLaunch for more information.

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Internet Marketing Truth Revealed

Posted on April 12, 2010 by woodstock939

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.  It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets andovercapacities in the last 2-3 centuries. Companies then shifted the focus from production to the customer in order to stay profitable.

Read More from Wikipedia. (we couldn’t say it any better)

Never before has small business or medium business been able to implement marketing strategies on the same scale as larger corporations.  The ability to communicate and listen to the customer, conduct real time research, and provide strong customer value is now available to every Atlanta business manager and owner.

Unfortunately most Atlanta small business and medium business owners and managers approach internet marketing as though it was another form of advertising.  They commonly make immediate demands and expect rapid returns on their investment in this new perceived view of advertising.

Internet Marketing provides the ability to advertise and market your business in one place , at one time, with one focus.

So what can Internet Marketing do for you?

  1. Product Research
  2. Brand Awareness
  3. Opportunity Analysis
  4. Customer Feedback
  5. Split Testing
  6. Multi-Variant Testing
  7. Sales Strategy
  8. Business Analytics
  9. Creative Development
  10. Branding
  11. Technology Architecture
  12. Resource Allocation
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How to Start Your Sales Funnel

Posted on October 20, 2009 by woodstock939

GotSuccess starts with a beginning!

One of the most common questions we receive from prospects is how to use the Internet to get new customer leads flowing without exhausting their valuable time. The answer is very simple; let the Internet perform the heavy lifting by setting up an online automated lead capture campaign.

A lot of the prospect hesitancy apparent with this approach is the “need for greed” or “control everything” old style of sales tactics. The need to have ones hands in everything worked a lot better when the Internet wasn’t yet mature and money was flowing like a fire hose.

In today’s competitive environment the ultimate goal is make every possible use of your available time.  Outsourcing the common daily and weekly tasks associated with lead nurturing not only frees up valuable time but also increases closing ratios by as much as 4-10 times.

An automated lead capture campaign is the beginning of this valuable sales funnel tool.  Our email drip marketing campaigns are designed to use the leads obtained from online marketing and nurture them into a future customer buying decision.  No muss, no fuss.  You are free to run your business or take some vacation time outside of Atlanta…

It really is as simple as it sounds.  Devote as little as 1 hour per month with the Brookstone Atlanta team and let our system do the rest. The best part comes when your website jingle, your phone rings, and your door swings with new customers.

Our online campaigns are designed to combine the tremendous powers of the Internet with your existing or new website, online sales page, telephone, and many other forms of traditional advertising.  Our sales representatives are ready to assist you today to determine the right campaign to rapidly increase your sales leads in Atlanta.

Visit ReadyLaunch for help today!

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Best Practices for Online Marketing

Posted on November 9, 2009 by woodstock939

InternetThe top seminar question these days is: how does someone decide on a strategy for Internet Marketing if you don’t have a starting point?

The answer is somewhat difficult to answer.  Brookstone has identified over 15 internet marketing channels available within the online marketing environment.  Picking which one or, better yet, which ones are best suited for your business requires more knowledge and experience than a typical Atlanta small business owner possesses.

The easiest general marketing channels to understand are Social Media Marketing, Pay-Per-Click, and of course SEO (Search Engine Optimization) or Free Listings.  Of these three, generally speaking, Social Media Marketing requires the least amount of expense.

PPC can absorb anyone’s budget very rapidly if not monitored on a daily basis.  In addition, the knowledge required for success in combining the affects of keywords, Ad copy, page quality, content relativity, and ad positioning can be a somewhat daunting task for the beginner.  PPC can provide a very rapid increase in revenue and profits if performed wisely.

SEO requires a lot of patience and skill to get your listing anywhere near visible.  Getting your listing on the front page often requires a lot of testing and many months of waiting.  The end result can be very lucrative if your listing appears on the front page and top listing.

Social Marketing has the lowest cost of entry for both cost and time.  A beginner can usually make some impact on their customer leads within days.  However, the avid Social Marketer knows how to employ a solid overall strategy to optimize the results in a very big way.

The best internet social marketing strategy includes reciprocity, a commitment to scheduled postings, the ability to listen, transparency, community, and above all honesty.  Failure to include, at the very least, these main criteria can drastically damage your results and possibly your reputation.

To get additional information click here: ReadyLaunch

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What is your Visibility and Conversion index?

Posted on November 18, 2009 by woodstock939

Analytics

We build first and analyze second right?

This sounds like a crazy question but that is exactly what most website designers and online marketers do!  The pressures of today’s tight budgets and rapid launch demands are dictating short cuts in strategy and design.  The Internet is full of the dead bodies of failed websites, content and strategies due to a lack of professional analytics.

The movie “Field of Dreams” said it best….. “If you build it, they will come”.  This mentality is the root cause of the problem.  The sad fact is most if not all Internet failures could have been avoided by applying pre-launch analytics.  Most wait until after they are experiencing an impeding implosion before conducting any form of analytics.  The end result is more often than not a decision that the cause, product, or market must have been a bad fit.

Analytics are used for competitive analysis, keyword strategy, pricing, marketing directions, general research and development and many other valuable revenue growth and cost saving methods.

Picture 33

Online analytics are the great equalizer between Atlanta small business and large corporations.  Never before has John or Jane Doe been armed with the same tools as the so-called corporate jocks and over expensive Atlanta advertising and marketing agencies.

Analytics should be applied from the front end to the back end.  The Content Visibility Index, Content Value Index, Keyword Density, Link Popularity, and much more must be included routine tasks to assure success.

Brookstone Marketing Group has been performing pre & post-launch analytics for over 15 years in Atlanta and the southeast.  We understand that analytics are not simply a one time or one off task on a list of things to do.  Instead analytics should be considered a fluid process throughout any Internet strategy.

Finally, analytics play a large role in the art of conversion.  Converting Atlanta web traffic to a desired action starts, continues and ends with analytics.  Brookstone’s Total Internet Marketing (TIM) monitors each and every campaign 24/7 to insure the highest possible conversion rate.

Provided by ReadyLaunch

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Social Marketing racing to the Lead in Consumer Confidence

Posted on October 29, 2009 by woodstock939

User groupIn a recent report posted by Neilson their research shows a surge in consumer confidence with online search and buying trends.

The Nielson survey shows that 9 out of every 10 (90%) Internet consumers trust word of mouth or people they know for recommendations of an impending purchase.

The report also shows that 70% trust online opinion (Social Marketing, etc.)

However, tied with online opinion is websites or business with strong branding coming in at 70%.  Online Brand confidence has rose from 48% to 70% in just two years.  Thank you Social Marketing with Branding!

Content in articles, press releases, etc comes in a close 4th with 69%.  However it is unclear whether this statistic includes offline content as well.

Traditional forms of advertising, TV, Newspaper, Magazines, Billboards, and Radio fall into the ranking of 6-10.  Their percent of confidence falls between 55-62%.

Search engine result ads, online banner ads, online video sales ads, and phone text ads fall to the bottom of the barrel.  Their percent range is 24-41%

All of this is great news for firms who are active in Social Media Marketing and Branding.  Unfortunately these 2 opportunities for growth are normally far beyond the reach of the small business owner.  The need for quality online marketing firms to reach out to the small business community to provide these services has come of age.  However the greater need for the Atlanta small business owner is one of education and conversion from traditional advertising into the online marketing arena.

Vistit ReadyLaunch.com today!

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Would you like an Internet MBA?

Posted on November 16, 2009 by woodstock939

School-256OK I admit not everyone has been fortunate enough to study for and receive an MBA.   A Master of Business Administration is a master’s degree in business administration for short.

Guess what?  That’s not what we are talking about!

MBA = Marketing + Branding + Acquisition

These three little words that are arguably the root of all online success in today’s Atlanta online marketing environment.  Why, do you ask?

Marketing is a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. (Wikipedia)

Branding or a Brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies. (Wikipedia)

Acquisition or to Acquire, gain, usually by one’s own exertions; to get as one’s own, as, to acquire a title, riches, knowledge, skill, good or bad habits. (Wikipedia)

So why is an MBA strategy important on the Internet?  Basically, the Internet is beginning to reach the mature stage from an Internet marketer’s perspective.  The bell curve of the guru marketer with their “secret sauce” mentality is reaching its peak in terms of their performance value.

Consumers and online searchers alike are beginning to demand a much more professional look and feel in terms of the presentation, creative quality and content than has ever existed before.

The online marketer together with the associated content writers, graphic artists, developers and sales dept’s must all work together in a cohesive fashion in order to gain optimum control and accountability over what is quickly becoming the main-stay in research and purchasing activity.

The small Atlanta business owner and manager is falling farther behind.  The opportunity to capitalize on Internet marketing and the tremendous low cost advantages to Market & Brand their business and Acquire new Atlanta customers won’t last forever.  Did you know the Internet is quickly running out of addresses?

To learn more visit ReadyLaunch.

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Outside the box of Social Media Marketing

Posted on October 26, 2009 by woodstock939

Misc-StuffThe questions surrounding how to apply and what to say when using Social Media Marketing are growing exponentially. Many would see this as a signal of failure for people to understand in general the whole concept of community participation, branding and Internet sales.  However, I see it as a very strong indication of how the new phenomena of social marketing is gathering its well-deserved attention.

It has been recorded in history that any major change in society and/or business may take as long as 7-10 years to fully be understood and mature.  Over 50% of the US population continued to ride horses for an estimated 15 years after the first car was deemed road worthy — not to mention the fact that the roads weren’t fully modernized for over 30 years.

Social Media Marketing has only been in real world existence for roughly 1-2 years and we are already experiencing a tidal wave of small business interest in Atlanta.

The idea of having a real-time method to brand your business and at the same time promote a special event or product launch is not an easy concept to mentally digest. We are all accustomed to traditional means of separating sales from marketing and marketing from advertising.

A branding or marketing campaign will take at least 3 months to get any meaningful data right? Wrong!  The Internet allows a business the opportunity to bundle Sales, Marketing and Advertising in a cohesive fashion.  This internet cohesion tremendously advances the time element of the campaign and permits almost real-time feedback.  The best advantage is the low cost of entry into the marketplace.

The single biggest issue, for this new way of marketing and advertising, going forward is trying to tear down the linear thinking process involved with traditional marketing.  Thinking outside the box will provide the small business owner the opportunity to vastly broaden their scope of potential customer base.  Instead of thinking of directly targeting people who ride bicycles, if you sell bicycles, a business owner might begin a social media campaign centered on low impact ways of exercising or maybe even how to get to work without spending money on gas.

The real advantages with using Social Media Marketing aren’t found with identifying one target market and hammering on it until its dead.  The answer is to apply both horizontal and vertical approaches to marketing penetration and use the information gained to further advance the growth of your business.

Visit our website for more information: ReadyLaunch

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Living for "Why" not "How"

Posted on October 16, 2009 by woodstock939

I recently had a discussion with one of our Atlanta Independent Sales Representatives about the many styles of sales approaches used by the most successful career minded sales professionals.  It became very apparent that we all seem to forget “why” we are doing things and get too caught up in the “how”.   Can you imagine if we approached all things in the same manner?

For instance, what if we constantly examined “how” TV spokespersons do their job and instead of relying on the “why”.  ”Why” allows us to listen and understand their intent and message.  The “How” would bog us down with unimportant useless facts about what type of camera, microphone, etc. they were using to broadcast their message.

The same holds true in the everyday lives of professional sales people.  The urge and habit seems to be to get caught up in the “how” instead of focusing on the “why”.  For ReadyLaunch, the habit would be to talk to our Atlanta customers about how internet PPC, Social Marketing, Blogging and more actually works.  We get caught in the never ending loop of trying to over-educate the customer on how things work.

Obviously, the lesson here is to remind ourselves that our real goal is to not spend hours on end trying to teach and therefore convince the customer that our products and services really work.  Doing so can come across as a lack of confidence in our own products and campaigns we have to offer.  Concentrating on the “why” we do what we do and “why” the customer should make the decision to employ us for their advertising and marketing will reap them and us far greater rewards.

The “why” allows us to share and convey the benefits of working with ReadyLaunch.  The “why” is what we concentrate on when we raise our children, get gas in our car, mow the lawn, or even drink coffee.  The “how” in life may be more suited for biologist, scientists, and geologists.

Finally, using the “why” allows us to accept failure, get past no’s, and react positively to negative influence.  So if we all keep track of the “why” more often we will stay extremely positive, well balanced, and reap the benefits of successful accomplishment of our everyday goals.

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Do I need Telephone Sales?

Posted on November 21, 2009 by woodstock939

Web - PhoneWhile it is very common for online businesses to neglect the opportunity for additional revenue by simply providing an 800# on their website, these same companies further neglect to understand the real power in this simple but sometime difficult to implement strategy.

Our experiences have proven that a visible telephone number shown on the header of a website can not only increase revenue by as much as 100%, it can also provide a tremendous positive effect on authority and trust values.  Many online researchers and consumers alike believe that an 800# provides a sense of security with their decision to purchase.

Obviously providing an 800# alone will not reach the intended goals of doing so.  A business must then implement a system to answer and take the appropriate action as requested and shown in the eyes of the caller. Developing proper telephany expertise in sales and customer service is a must.

Telephone Systems must be researched and implemented.   The following questions must, at a bare minimum, be addressed:

- Does the system provide ACD, Multiple Voicemail, Transfer, Groups, multiple methods of Call Distribution, and DID numbers?

- Does the system have CRM capabilities and what systems will it integrate with?

- Does the system provide variable methods of reporting; by employee, phone number, time and day, group, area code, and department?

- Does the system provide import/export and data support to integrate with outside reporting systems?

Finally, it is wise to understand what type of business you are involved in.  Do you sell a need based product or service?  Or, maybe you sell a more emotional or decision based product or service?  The payback and profitability for purchasing a system and hiring a staff for support may well rest on the answer to these questions.

Do you have a telephone sales story?  Leave a comment.

Provided on behalf of ReadyLaunch

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